Remembering the 90s and the Benetton ads
4 min readAug 25, 2021
Do you remember the “United Colors of Benetton” advertising campaign? Benetton was the first company to eliminate pictures of its products entirely from its ad campaigns. Over the years they used powerful images of social issues like environmental disasters, terrorism, and racism.
The ad above is from 1991, called “Family of the Future”. I love the way the blanket enfolds them all in comfort…